Your Small Business Marketing Connection
  • Small Business Marketing
  • Marketing Basics
    • Positioning
      • Segmentation
        • The Marketing Mix
          • Value Proposition
          • Distribution
            • Franchising
              • Indirect vs Direct Distribution
              • Advertising
                • Google Places
                  • Local Media
                    • Mobile Applications
                      • Return on Investment
                        • Search Engine Marketing
                          • Social Media
                            • Sponsorships
                            • Blog
                            • External Links
                            • Ad Info
                              • Centre Daily Times
                                • Comcast of Pittsburgh
                                  • Democrat and Chronicle
                                    • The Derrick
                                      • Titusville Herald

                                      The Derrick

                                      To advertise  in The Derrick it costs per column inch. They like to run ads on a contractual basis, and then they will give you discounts if you pay for the ad on time. 

                                      For an example a quarter page would be 3 columns (5.55") wide x 10.5" high.  This would be 31.5 column inches.  If someone was on the first contract level (135" - 264") the cost is $28.31 per column inch (pci) for a total of $976.50.  Because they are on contract they would be eligible for a 10% discount if payment is received by the 15th of the month, bringing the cost down to $878.85.

                                      This is an example of a traditional ad.  The Derrick offers free graphic design and ad creation for free or you can send in your own custom ad. 

                                      The rate chart is very customized and even has options for special papers and inserts as well.