Are you getting your money's worth in sponsorships?
The problem:
Your company has been approached to purchase a sponsorship during the upcoming Gus Macker event to be held in Warren County, PA. The cost of the sponsorship is $5,000. Your company is uncertain as to the benefits of the sponsorship and whether the ROI makes this feasible for your business.
The Opportunity:
Determine the ROI by looking at the sponsorship benefits and weighing them against the CPM. In order for you to really understand the value of sponsorships, you must first determine what the package includes.
The Solution:
As you can see from the list above, the sponsorship is full of opportunities to reach an even higher density of your target market. Because there are so many mediums in which you will advertise, more impressions will be made prior to and during the event.
The cost of the sponsorship is $5,000 and includes ad design. The CPM is approximate $2.50 per thousand. There were approximately 2,000 attending the Gus Macker event in Warren last year. There were 175 four-man teams. The organizers for the event planned to hold the first ever Allegheny Burger Festival at the same time which helps to increase the value of the sponsorship. If your company is targeting those who play in the Macker tourney, then chances are they will also find their target audience in the burger festival.
This results in a lower cost per thousands. A bigger bang for your buck. This sponsorship is a good fit for your business.
The cost of the design and content of the ads listed above is included in the sponsorship for those which need to be created for the event. Creations will be approved by the sponsor prior to print.
Now what?
Congratulations! You've made the decision to promote your business through the use of sound advertising and return on investment. Click here and download your sponsorship form now or visit www.warrenmacker.com for more information.
Your company has been approached to purchase a sponsorship during the upcoming Gus Macker event to be held in Warren County, PA. The cost of the sponsorship is $5,000. Your company is uncertain as to the benefits of the sponsorship and whether the ROI makes this feasible for your business.
The Opportunity:
Determine the ROI by looking at the sponsorship benefits and weighing them against the CPM. In order for you to really understand the value of sponsorships, you must first determine what the package includes.
The Solution:
- Company logo on promotional posters (approximately 100 Posters) as Presenting Sponsor
- Full page ad in Gusette Newspaper distributed to all players.
- Company Logo on back of complimentary t-shirts given to all players.
- Total of 2 banners on-site (2’x8’)
- Company name mentioned as Presenting Sponsor in local and regional advertising which may include: radio, newspaper and television advertisements.
- Opportunity to insert promotional items/coupons in registration packets given to all players.
- Use of “Gus Macker” name, logo, video footage and song in advertising, retail promotional items.
- On-site space at the tournament to display, sample and/or sell product.
- One (1) complimentary team entry in the tournament (any division)
As you can see from the list above, the sponsorship is full of opportunities to reach an even higher density of your target market. Because there are so many mediums in which you will advertise, more impressions will be made prior to and during the event.
The cost of the sponsorship is $5,000 and includes ad design. The CPM is approximate $2.50 per thousand. There were approximately 2,000 attending the Gus Macker event in Warren last year. There were 175 four-man teams. The organizers for the event planned to hold the first ever Allegheny Burger Festival at the same time which helps to increase the value of the sponsorship. If your company is targeting those who play in the Macker tourney, then chances are they will also find their target audience in the burger festival.
This results in a lower cost per thousands. A bigger bang for your buck. This sponsorship is a good fit for your business.
The cost of the design and content of the ads listed above is included in the sponsorship for those which need to be created for the event. Creations will be approved by the sponsor prior to print.
Now what?
Congratulations! You've made the decision to promote your business through the use of sound advertising and return on investment. Click here and download your sponsorship form now or visit www.warrenmacker.com for more information.
