Positioning

    Positioning is defined as how the consumers perceive the product or service compared to the competition. It should answer the question, " Why will someone in the target market(s) buy my product/ service instead of the competitions?" How will your product stand out from the competition that is offering the same product? These questions can be answered by positioning. Successful positioning, as in having more customers buy your product over the competition, can be accomplished by following the 4 P's.