Local Media
With small local businesses, it is often a good idea to take advantage of the sources of local media in your area in order to reach the consumers closest to you. You can easily do this in your area through a large number of different media sources. It is up to you to choose which channel is best to reach your target market, but we'll provide you with some information to help you decide.
A few examples of local media are newspapers, television, radio, billboards, printed material, and sponsors.
A few examples of local media are newspapers, television, radio, billboards, printed material, and sponsors.
Times Observer
Bradford Era
If you live in the Bradford area, the Bradford Era is a great way to advertise your business. Below there is a link to a .pdf file that will show you the rates for advertising.
The cost of placing an advertisement in the Bradford Era depends on the size of the advertisement. There is also an extra charge if you want color in your advertisement.
If you would like to contact the head of advertising at the Bradford Era, the number is (814) 368-3173, or you can email at jillh@bradfordera.com.
Click Here to get the rates for bradford era advertising.
The Mix
The Mix WMXO 101.5 FM & WOEN 1360 AM (Pembrook Pines Media Group) is a great radio station in the Olean area. The stations reach goes as North as almost to East Aurora, as West as further than Jamestown, as South as Emporium and as East as Wellsville. The Mix plays a variety of music but their target audience is women ages 25-54. On Fridays and Saturdays, a mix of party music plays that catches the ears of many listeners.
(As of 2011), the cost to advertise during a :30 second spot is $12.00, and a :60 second spot is $16.00. Also, it is $500.00 for (8) :90 second breaks.
The Mix has a great group of air staff beginning at 6 a.m.-noon with Taylor Brooks, noon-1p.m. is "The Retro Lunch Hour", 4:30 p.m. is Cindy Scott with celebrity and local birthdays, 5 p.m.-7 p.m. is the "All Request Hours" then 7 p.m.-6 a.m. is "Party Playhouse with Jackson Blue." The Weekend has a completely different schedule that includes "Saturday Night Hot Mix," "Weekly Top 40," "Backtracks USA," "Absolutely 80's," and "American Top 40."
This is a great radio station that will really catch a listeners attention! For more information about The Mix 101.5 & WOEN1360, go to: www.themixwmxo.com, email:
admin@mix1015online.com, call: 716-375-1015 fax: 716-375-7705, or visit: 231 N.Union
Street Olean, NY 14760
Billboards
If your looking for a way to advertise that is sure to reach thousands of people, a billboard might be what you are looking for. Billboards are great for companies who are really trying to get their name out there, however they can be a little pricey.
You can find everything you need to know about billboards from price, size, location and how many people will be viewing your ad at Lamar Advertising. http://www.lamaroutdoor.com
Just to show you how easy it is, I went to the website and put in some information to see how much a billboard would cost in the Williamsport, PA area if I wanted at least 50% of the population to see them.
They gave me two different types of Billboards. Permanent billboards, which stay in the same location for the amount of time you are paying for it to be up, and Rotary billboards, which changes location every 60-90 days. These are the statistics I got from each of these:
Permanent Billboards
Size: 14' x 48' # of Panels: 7 Population seeing the billboard: 613,576 Price(for 4 weeks): 18,900 CPM: $2.19 | Rotary Billboards
Size: 14' x 48' # of Panels: 2 Population seeing the billboard: 92,300 Price(for 4 weeks): 6,740 CPM: $4.01 |
The Lamar website also offers tips on how to design the best ad for your company, such as which colors to choose and why. You can even upload your advertisement to their website and test it out on their interactive viewer to see how it would look before you actually purchase the billboard.
Cable TV
Comcast Spotlight is designed for regional, national, and local businesses. Their website has a map so you can choose the target markets that are important to you. They have options on how to advertise, including: Single Market Advertising and Multi-Market Advertising. Comcast also shows some competitive media facts to help you make your decisions on which modes of advertisement to use. Their site also covers a list of frequently asked questions with answers such as, "How do I calculate my GPM?" and "What factors should I consider when placing an ad?" You can submit all of your information to Comcast Spotlight, which also allows to specify the type of business so they can contact you and help you make a decision on which advertising options are right for you.
How to Calculate your CPM:
CPM= Cost of Schedule X 1,000/Gross Impression
Gross Impression = reach x frequency
Example:
$6.67 = 2,000 x 1,000 / 300000 GIMPS
How to Calculate your CPM:
CPM= Cost of Schedule X 1,000/Gross Impression
Gross Impression = reach x frequency
Example:
$6.67 = 2,000 x 1,000 / 300000 GIMPS
WESB
WESB incorporated owns two different radio stations,WESB 1490 is the networks news station, WBRR 101.1 The Hero is their music station. WESB covers local news from the Bradford area, and other world news. The Hero plays mainly classic rock.The radio station has many different broadcasts everyday to keep people tuned in like their all request workday witch lets the listeners pick what songs they would like to hear before or after work every weekday from 10am-Noon and from 1pm-5pm. WESB also keeps listeners informed about closings in the area that might effect them, witch in turn gets a lot of morning viewers before school/work.
Advertising Rates (as of today)
Single Commercial= 15.50 for 1 air of 30 seconds, 17.50 for 1 air of 60 seconds (Although WESB normally dosen't offer single commercials.WESB usually offers a better deal for more commercials bought, for example for twelve 60 second commercials its $162, for twelve 30 second commercials its $132. These are the same prices for The Hero, and WESB. Another deal WESB offers is that they will give you a deal when you advertise on both of their stations, for example is only $276 for twelve 60 second ads on each station. WESB also lets you pick a time period that you want your commercial to air, for example morning drive time witch is from 6am-8am, but say you would like to air your commercial at exactly 8, then you will have to pay the fixed time charge of 20%. WESB lets one decide whether to have the station produce the commercial for no charge or if you would like you can produce your own commercial in their studio, also no extra charge.
The CPM of a WESB ad is hard to find because the station has no idea the amount of people tuned in to the station. For more advertising information contact the station at 814-368-4141 or stop by 1490 St. Francis Dr. Bradford Pa
Advertising Rates (as of today)
Single Commercial= 15.50 for 1 air of 30 seconds, 17.50 for 1 air of 60 seconds (Although WESB normally dosen't offer single commercials.WESB usually offers a better deal for more commercials bought, for example for twelve 60 second commercials its $162, for twelve 30 second commercials its $132. These are the same prices for The Hero, and WESB. Another deal WESB offers is that they will give you a deal when you advertise on both of their stations, for example is only $276 for twelve 60 second ads on each station. WESB also lets you pick a time period that you want your commercial to air, for example morning drive time witch is from 6am-8am, but say you would like to air your commercial at exactly 8, then you will have to pay the fixed time charge of 20%. WESB lets one decide whether to have the station produce the commercial for no charge or if you would like you can produce your own commercial in their studio, also no extra charge.
The CPM of a WESB ad is hard to find because the station has no idea the amount of people tuned in to the station. For more advertising information contact the station at 814-368-4141 or stop by 1490 St. Francis Dr. Bradford Pa
Olean Radio Stations - The Colonial Radio Group
The Colonial Radio Group is in charge of several radio stations in Olean, NY. The music stations include Big Bob, which is a country station, and the Mountain, which is a classic rock station. They also have two talk show radio stations. There is a news station,96.7, and a sports radio, 93.9. To advertise on the radio, there are different rates per spot between the music stations, and the talk show stations.
Music Stations Talk Show Station
(Big Bob and the Mountain) (Sports and News)
60 sec $25 /spot $15 /spot 30 sec $15 /spot $9 /spot 15 sec $10 /spot $5 /spot
The estimated Cost Per Thousand is $700 - $900.
106.3 WXMT & Olean’s 98.7 The Mountain
Colonial Radio Group
One Bluebird Square
Olean, New York 14760
(716) 372-9564
Music Stations Talk Show Station
(Big Bob and the Mountain) (Sports and News)
60 sec $25 /spot $15 /spot 30 sec $15 /spot $9 /spot 15 sec $10 /spot $5 /spot
The estimated Cost Per Thousand is $700 - $900.
106.3 WXMT & Olean’s 98.7 The Mountain
Colonial Radio Group
One Bluebird Square
Olean, New York 14760
(716) 372-9564
Democrat and Chronicle- Rochester, NY Newspaper
WPSU
WPSU offers a calendar of local events that occur all year long. They also have loads of academic resources for kids and adults including PBS and on the radio NPR.
The Mission of WPSU is to engage communities in the heart of Pennsylvania with educational and commercial-free programs...that inspire.
Connecting a network of lifelong learners, WPSU bridges the local and the global with stories that our Pennsylvania communities can invest in, stories invested in the community of Pennsylvania and beyond. http://wpsu.org/about
When I e-mailed about advertising I was told they do not advertise; however if the business were to set up an event they would "advertise" the dates on the events tab of their web page and on TV to help the local economy (businesses) for no charge at all.
The Mission of WPSU is to engage communities in the heart of Pennsylvania with educational and commercial-free programs...that inspire.
Connecting a network of lifelong learners, WPSU bridges the local and the global with stories that our Pennsylvania communities can invest in, stories invested in the community of Pennsylvania and beyond. http://wpsu.org/about
When I e-mailed about advertising I was told they do not advertise; however if the business were to set up an event they would "advertise" the dates on the events tab of their web page and on TV to help the local economy (businesses) for no charge at all.
Liberty910 The Peoples Talk
We have package options for advertising on our station. You can get a :60 for about $2.50 within a monthly package or $15 for just an individual spot. As far as production, if you have a produced ad, it just needs to be approved for on air and it has to be exactly 60 or 30 seconds. If you need your ad produced, there is a production fee of $50. That fee can be waived if you decide on a monthly package. Monthly package rates are $150 for 2 spots a day. So you get 60-62 spots for $150 and you can place those in whatever time slot you wish. If you would like to go up to $200 a month, you can double your spots and get 4 per day and again, place those wherever you would like time wise.
This is the email I received after sending an email to them. This is a talk radio station that is on the am frequency in pittsburgh pa. http://www.liberty910.com/
Bradley Reed
This is the email I received after sending an email to them. This is a talk radio station that is on the am frequency in pittsburgh pa. http://www.liberty910.com/
Bradley Reed
