Rochester Democrat and Chronicle

Background

For 175 years the Democrat and Chronicle has provided information to the Rochester area and western New York.  Its estimated that eight out of 10 adults in the Rochester area and western New York area read the Democrat and Chronicle in print or online. 

Create your ad online

Creating a ad for the Rochester Democrat and Chronicle is made very easy and simple thanks to they're online services that walk you through the process. 

There is several different features that you can choose from to make your ad in the paper unique and stand out from the others. 

Ad previews

When you enter the text of what you want your Ad to say there are several different Ad previews that you can choose from varying in looks that cost different pricies

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Like this version of the text would only cost $32.00 per day

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Compared to this version of the same text that has a little more pop and costs $56.00 per day

What's Included:

When you purchase any kind of Ad for the Democrat and Chronicle they have several benefits that are included, as well as the Ad in the actual newspaper your ad would be placed in the on-line newspaper and also the D & C Insider which is a special once a week section for subscribers.

Here are the pricing's for the basic ad to the left:
  • 1 day      = $53.00
  • 1 week    = $381.00
  • 1 month  = $1,693.00

You also get to choose the start and end dates of your ad if you wanted to run it at specific times

Figure out CPM

What's really nice about advertising with the Democrat and Chronicle is that they actually tell the cpm of your online ad's for you even though they actually seem a little overpriced. They go as the following:
  • Poster (1)- 300x250          $9 cpm
  • Leaderboard- 728x90       $8 cpm
  • Skyscraper- 160x600         $7 cpm
  • Poster (2)- 300x250          $8 cpm
  • Half Page (1)- 300x600    $13 cpm
  • Half Page (2)- 300 x 600   $11 cpm
  • XL Half Page (1)- 300x800  $15 cpm

Another thing that's nice is that they also give you Monthly Spend Level Percentage Discount
  • 3 months- 10%
  • 6 months- 15%
  • 12 months - 25%